Creative Director bringing brand ideas to life
Springs Flag Football
Creative Director • Branding
Overview
Directed the marketing campaign for the launch of Springs Flag Football, a new city-wide sports league. Oversaw creative direction, visual identity, and campaign execution across digital and print platforms to promote community participation. The project introduced a cohesive brand look and messaging strategy to establish the league’s presence and attract new players.
Challenges
The main challenge was launching a new sports league with no existing brand recognition or audience base. The campaign needed to quickly establish credibility, create excitement, and drive sign-ups among local families and athletes within a short timeline. Coordinating visuals, messaging, and event promotion required strong organization and creative alignment.
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