Creative Director bringing brand ideas to life
Juneteenth Commerical
Director/Editor • Broadcast Commercial
Overview
This is a project that was a broadcast commercial for a Juneteenth event. The video opens with Jordan Of-White 5s walking into a framed scene and setting up the event poster, highlighting cultural connection and authenticity. It features a flash-forward, showing the anticipated event outcome before returning to reality, building audience anticipation and engagement.
Results
The commercial contributed to a large turnout for the Juneteenth event and achieved record numbers of views and engagement across social media platforms. It increased awareness of the event city-wide and reinforced the community’s connection to cultural programming.
Other Work
Zenith Factory
Director/Editor • Short Film
Cro Jibbetz
Designer • Branding