Creative Director bringing brand ideas to life
4th of July Celebration
Designer • Branding
Led the rebrand and marketing campaign for the city’s annual 4th of July celebration. Responsibilities included developing the visual identity, producing promotional materials, and executing a cohesive campaign across digital and print channels. The project aimed to modernize the event while maintaining its community-focused, family-friendly appeal.
Overview
Challenges
The project required balancing traditional event elements with a refreshed creative approach to engage both long-time residents and new audiences. Tight deadlines and coordination across multiple city departments added complexity to campaign execution. Ensuring consistent messaging and branding across diverse platforms was a key challenge.
Results
The rebrand successfully revitalized the 4th of July celebration, generating increased public interest and attendance. Marketing materials and digital promotions drove engagement across multiple channels, strengthening the event’s visibility. The updated branding reinforced the city’s family-friendly image and established a creative standard for future events.
Other Work
Hoppin’ Into Springs
Designer • Branding
Cro Jibbetz
Designer • Branding