Downtown In December

Director • Social Media

Overview

Directed a social media promo video for the Downtown in December event. The campaign built anticipation for the city’s downtown festivities through dynamic visuals and in-house creative production. A 40-foot banner was designed and installed on the side of a parking garage as a key visual element, enticing residents to visit and participate in the hype.

Results

The campaign generated strong engagement on social media and successfully drove attendance to the downtown event. The large-scale banner became a visual landmark, drawing attention throughout the city and encouraging residents to come see. The combined digital and physical promotion strengthened the marketing for the event.

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