Haitian Heritage Exhibit

Director/Editor • Short Film

Overview

This is a project that was a broadcast commercial for a Juneteenth event. The video opens with Jordan Of-White 5s walking into a framed scene and setting up the event poster, highlighting cultural connection and authenticity. It features a flash-forward showing the anticipated event outcome before returning to reality, building audience anticipation and engagement.

Results

The commercial contributed to a large turnout for the Juneteenth event and achieved record numbers of views and engagement across social media platforms. It increased awareness of the event city-wide and reinforced the community’s connection to cultural programming.